Changing the Perception of ENERGY
Since the beginning of the caffeinated energy boom, the standard definition of energy was simply large doses of caffeine. Following caffeine was high sugar content, amino acids and last but not least a 200-7000% delivery of essential B-Vitamins.
When we took a closer look at the foundation of this new and exciting category, some very simple questions needed to be asked. Who was the targeted consumer? Who doesn't drink them and why? And, Who should NOT drink them? What was discovered was alarming. Most are consumed by youth's in their teens to about 25 years of age. What was worse was that emergency room visits were on the rise from the side effects of extreme caffeine toxicity.
Most importantly, what we discovered was that a large percentage of the population does NOT want the extreme side effects often associated from these products but still needed the energy.
We believe we have created a product line that is "Responsible, Great Tasting and engineered to deliver practical results". Our change in the definition is "get you through your day!
So, how do you create a product that works for the population of consumers who all need an energy boost and are nervous to make the leap to a healthy solution?
Through years of Research and Development we believe we have the answer this segment of the market is demanding....
While you cannot change the category definition. We made it our mission to change the understanding of our products as they are presented to the demographic that wants the alternative to boosting their energy. This demographic are the people that will not accept the current standard when it comes to their health, but want and need the boost of energy needed to get them through their day.
Welcome to a new understanding of energy to those who want the alternative:
ENERGY THAT WORKS RESPONSIBLY, TASTES GREAT AND HAS NO SIDE EFFECTS.....
COQ10-ERGY® IS OUR ANSWER!!
Heading 1THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMIINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE , TREAT, CURE OR PREVENT DISEASE.t
About our Founder
Hi, we are Heart Smart Nutraceuticals. I think it is important for you to understand the how and why I set out to create a new concept of what I believe healthy energy should be. While it is not my intent to sell you on my idea of what "healthy energy" should mean to you, I would like to take this opportunity to share my story with you and how it may help you understand more about my passion in bringing this exciting new alternative to the market. This is my story...
I am now, a 55 year old man that has been in relatively good to great health my whole life. In November of 2012, I had an "out of the blue", experience that would change my life forever.....