Coq10-ERGY® Single Serve Coffee Kups
Coq10-ERGY® Single Serve Coffee Cups
Since the beginning of the caffeinated energy boom in 2005, the basic definition of energy was mainly large doses of caffeine. Following caffeine was high sugar content, amino acids and last but not least a 200-7000% delivery of essential B-Vitamins.
When you look at the foundation of this new and exciting category some very simple questions needed to be asked. Who was the targeted consumer? Who doesn't drink them and why? Who should NOT drink them? What was discovered was alarming. Most are consumed by youth's in the teens to about 25 years of age. What was worse was that emergency room visits were on the rise from the side effects of extreme caffeine toxicity.
Most importantly, what we discovered was that a large percentage of the population does NOT want the extreme side effects often associated from these products. All of the members of our organization do not and have never used these types of products simply because we are not the targeted market. We are all over 40. We believe we have created a product line that is "Responsible, Great Tasting and engineered to deliver practical results"! Our change in the definition is "get you through your day without feeling the negative side effects and benefitting from our key ingredients naturally" its a win-win!
So, how do you created a product that works for the population of consumers who all need an energy boost and do not want to experience the side effects often associated with this category?
The true answer is you cannot change the category definition. We can change the understanding of our products as they are presented to the population that will not accept the standard when it comes to their health!
Our Definition of Energy to our market! Alternative Energy!
Through years of Research and Development we believe we have the answer this segment of the market is demanding....
Welcome to our definition of energy to those who want the alternative:
ENERGY THAT WORKS RESPONSIBLY, TASTES GREAT AND HAS ACTUAL BENEFITS TO IT! NOT SIDE EFFECTS.....
COQ10-ERGY® IS OUR ANSWER!!